How Roger Blasco ARQS Went From a Small Studio to High-End Developments

Roger Blasco Architects had 15+ years of experience but lacked a focused business approach. Their messaging was unclear, and they were attracting small renovation projects. We redefined their niche, refined their portfolio, revamped their brand messaging, and launched a LinkedIn strategy targeting real estate developers. Within six months, they secured their first developer clients and built a pipeline of qualified leads.

+40%

increase in qualified leads

project pipeline growth

team members

The company

The studio that designs with people at the center

Roger Blasco ARQS is an architecture and urbanism studio based in Salou and Terrassa. With over 15 years of experience, the team is guided by its motto “No hi ha projectes, hi ha persones” (“There are no projects, there are people”). The studio combines design excellence with efficiency, budget control, and ROI — making it a trusted partner for both private clients and developers.

Type of projects

The challenge

From a small studio to the search for bigger opportunities

When we met Roger, his studio was just two people with big ambitions. Despite more than a decade of experience and a solid portfolio, growth felt out of reach.

Unpredictable pipeline → most projects came from word of mouth, without consistency.
Limited resources → no budget for ads or large marketing campaigns.
Unclear positioning → the portfolio didn’t speak directly to the clients he most wanted: developers.

STEP 1

Defined his 5-year vision

We mapped out where Roger wanted his studio to be: the types of projects he aspired to, the revenue milestones that would sustain growth, and the team size needed to deliver at that scale. This gave him a clear destination to work toward.

STEP 2

Clarified his value to developers

We reframed his services around what developers truly care about: speed, predictable ROI, and design choices that enhance profitability. This shifted his positioning from “just another architect” to a strategic partner for growth.

STEP 3

Redesigned his portfolio

We stripped out the noise and curated only the work relevant to developers — high-end homes, residential developments, and ROI-driven commercial projects. His portfolio started speaking directly to the clients he wanted most.

STEP 4

Built a growth system

We implemented a simple, repeatable process: weekly LinkedIn outreach to developers, consistent posting of valuable content, and structured follow-ups that nurtured conversations into real opportunities.

STEP 5

Developed a messaging playbook

We crafted practical scripts and frameworks so Roger could confidently speak the language of developers — whether on LinkedIn, in emails, or face-to-face meetings. This gave him clarity and confidence in every interaction.

STEP 6

Strengthened brand foundation

We anchored his studio around a strong positioning and identity, expressed through his personal motto: “No hi ha projectes, hi ha persones” (“There are no projects, there are people”). This became both a message to clients and a cultural driver for his team.

“The work we did with Estéfano really paid off. By following his guidance, we are now developing a new multifamily project with one of the most established developers in Tarragona. His support prepared us to grow with a more professional outlook: from being a small studio we have expanded into a team of four architects, ready to take on larger-scale projects.”

Roger Blasco

Roger Blasco Arqs.

The results

From sporadic work to high-end developments

Three years after redefining his strategy, Roger’s studio looks completely different. What started as a two-person office is now a recognized practice delivering high-value projects in Spain and abroad.

What our work provided

Clarity & confidence → understanding the sales process and gaining confidence to close bigger clients.
A repeatable outreach method → a clear system to identify and contact potential customers (especially developers).
Professionalized positioning → a stronger brand and portfolio to approach larger, more ambitious projects.

Business impact

Team growth → from 2 to 4 professionals, doubling delivery capacity.
Revenue growth → nearly 4× increase in annual revenue, driven by larger and repeat developer projects.
Pipeline expansion → 3× more qualified opportunities and access to the type of clients he wanted from the start.
Brand presence → modern website, professional positioning on LinkedIn, a growing Instagram community, and a YouTube channel showcasing expertise.

While we created the business development framework, the real transformation came from Roger’s dedication and consistency in applying it — week after week building relationships, refining his message, and showing up where his future clients were.

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If you have any problem contact me at estefano@uncommonarchitects.com