Share of Voice (SOV) in Architecture


A method of comparing two versions of a webpage or app against each other to determine which one performs better. In architectural marketing, A/B testing helps firms optimize their websites by testing different designs, layouts, or content to improve user engagement and conversion rates.

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Share of Voice (SOV) in architecture refers to the percentage of visibility or presence that a particular architectural firm has in the market compared to its competitors. It is a key metric used to measure the firm’s performance and impact in the industry.

Detailed Description

Share of Voice (SOV) is a crucial indicator of how well an architectural firm is positioned within the market and how effectively it is communicating its brand message to potential clients. By tracking and analyzing SOV, firms can assess their competitive standing and adjust their marketing strategies accordingly.

Applications in Architecture

Share of Voice plays a vital role in understanding the firm’s reach and impact in the architectural industry. By monitoring SOV, firms can identify opportunities for growth, assess market trends, and make data-driven decisions to enhance their visibility and reputation.
SOV helps architectural firms gauge the effectiveness of their marketing efforts and measure their share of attention within the industry. By analyzing SOV data, firms can optimize their marketing campaigns, target the right audience, and stay ahead of the competition.
For example, an architectural firm may use SOV to track its presence in online publications, social media platforms, and industry events. By comparing its SOV with competitors, the firm can identify areas for improvement and devise strategies to increase its visibility and market share.


To calculate Share of Voice in architecture, firms can use tools and metrics that analyze their brand mentions, online presence, and media coverage. By collecting and analyzing relevant data, firms can calculate their SOV and gain valuable insights into their market position.
1. Monitor brand mentions and coverage across various platforms.
2. Track social media engagement and online mentions.
3. Analyze industry publications and media coverage.
4. Calculate the percentage of coverage compared to competitors.
5. Adjust marketing strategies based on SOV analysis.


Expected Outcomes

By effectively monitoring and managing Share of Voice in architecture, firms can expect to:
– Increase brand visibility and recognition.
– Identify areas for improvement in marketing strategies.
– Enhance competitive positioning and market share.
The impact of tracking Share of Voice includes improved brand awareness, enhanced marketing effectiveness, and a better understanding of the firm’s market position. By leveraging SOV insights, firms can optimize their marketing efforts and drive business growth.

Maintenance and Monitoring

Best Practices:
To maintain a competitive Share of Voice in architecture, firms should regularly monitor their visibility, track competitor activities, and adapt their marketing strategies to changing market conditions. By staying proactive and responsive, firms can sustain their market presence and achieve long-term success.
Implementing consistent monitoring and evaluation practices, regularly updating marketing campaigns, and staying informed about industry trends are essential strategies for maintaining a strong Share of Voice in architecture.

Additional Information

Related Terms

Associated Concepts:
– Brand Awareness
– Marketing Strategy
– Competitive Analysis
Share of Voice is closely interconnected with brand awareness and competitive analysis, as it provides valuable insights into how firms are perceived in the market and how they stack up against competitors.

Recent Trends

The use of advanced analytics tools and AI technologies has revolutionized the way Share of Voice is measured and analyzed in the architectural industry. These innovations offer more accurate and actionable insights for firms looking to enhance their market positioning.
Staying informed about the latest marketing trends, industry developments, and technological advancements is essential for optimizing Share of Voice strategies and maintaining a competitive edge in the architectural market.

How can help you with this

Explain how:
At Uncommon Architects, we specialize in helping architectural firms increase their Share of Voice through strategic marketing solutions, data-driven insights, and innovative approaches. Our tailored services can assist firms in optimizing their visibility, enhancing brand recognition, and outperforming competitors in the market.
By partnering with Uncommon Architects, firms can benefit from our expertise in Share of Voice strategies, industry knowledge, and personalized consultations. Our services aim to deliver tangible results, boost market performance, and drive business growth for architectural firms. Contact us today to learn more about how we can elevate your marketing efforts and strengthen your Share of Voice in the architecture industry.



What is the Share of Voice (SOV) in Architecture?

Share of Voice (SOV) in Architecture.


What is analytics for architects?

Analytics for architects involves using data analysis to optimize architectural design and decision-making processes.

How can architects benefit from analytics?

Architects can benefit from analytics by gaining insights into building performance, energy efficiency, cost optimization, and project management.

What tools are used in analytics for architects?

Tools such as BIM software, data visualization platforms, and simulation tools are commonly used in analytics for architects.

How does analytics impact architectural decision-making?

Analytics provides architects with data-driven insights that can lead to more informed and efficient decision-making processes in architecture.