The growth plateau diagnostic
Get your firm growing again, starting with the right first move.
Answer eight quick questions about how your firm wins work today. In about two minutes you get a practical read on your firm’s growth and a clear place to start: Plan, Build, or Share.
How true is this for your firm?
Your result
None of the eight scored high enough to call a pattern. The one worth watching is concentration: if your top three clients stopped calling tomorrow, how many months before the pressure hits.
Three phases, in order. Each one depends on the one before it, and skipping ahead is the most common mistake. A better website does not help while it still speaks to architects. A marketing hire does not help until someone has defined who the client is. Start where the strain is highest, then work forward.
The workbook
How to move your firm past the growth plateau.
A working document for principals of established firms. It names the eight patterns that keep a firm flat, grounds the diagnosis in PSMJ benchmark data, gives you three worksheets to score your own firm, and sets out the Plan, Build, Share moves that get a firm growing again.
- 01All eight patterns that stall an established firm, with the PSMJ benchmark data behind them.
- 02Three fillable worksheets: how the firm wins work today, which of the eight patterns you have, and where you stand on Plan, Build, Share.
- 03The Plan, Build, Share framework, with a checklist of what each phase looks like when a firm gets it right.
What we do for other firms
UNCOMMON is a growth partner for architecture firms.
We build the business development systems behind the three phases you just read: ICP definition, positioning, authority content in the principal’s voice, and outreach to the developers and institutional owners who commission the work. This diagnostic is what we run at the start of every engagement.
opened with national developers in 4 months for MEEKS + Partners, a 50-year multifamily firm.
plus a 45% positive reply rate in under 5 months for TECHNE Architecture, from almost no digital footprint.
for Roger Blasco ARQS after repositioning the firm toward developer clients.
for Studio Carney, from a website that was previously invisible.
Results depend on the firm, the market, and the work. See the full case studies.
Firms we work with
See it in practice
What does this look like when it works?
A 30-minute conversation about where your firm is, where you want it to be, and whether we are the right partner to close that gap.