Social media marketing for architects
Social Media and LinkedIn for Architecture Firms
Social media for architects that reaches the clients and referral partners behind your next project. Written in your voice, run by us.
Part of our Business Development Program.
Elora Hardy RDI
Founder & Director of IBUKU Studio
Our most complex international project so far is a wellness compound on a lake in… more
10,183 impressions
Trevor Meeks
Partner at MEEKS + Partners
The site came in as a four-story wrap. Seven acres, surface parking… more
20,574 impressions
Scott Couture
Architect at Studio Couture
Most homeowners in San Francisco call the contractor before the architect. Makes… more
19,347 impressions
Elora Hardy RDI
Founder & Director of IBUKU Studio
Kaway’an Eco Park started when the Mayor of General Trias asked Citihomes to preserve… more
8,010 impressions
Abhay Schweitzer
CEO, TECHNE Architecture & Development
A serious car collector can spend years building a collection that their home garage… more
Scott Couture
Architect at Studio Couture
How much does an architect cost in San Francisco? Most architects are vague about… more
7,335 impressions
Kimberly Coca, AIA, NOMA
Principal at Heitler Houstoun Architects
I plan renovation timelines for a living. Then I had an experience on my own house… more
Trevor Meeks
Partner at MEEKS + Partners
Greystar gave us a 3 acre site in the Heights. We drew two separate buildings on it… more
1,610 impressions
Abhay Schweitzer
CEO, TECHNE Architecture & Development
We made a roof change mid-build. The clients said yes to spending more for a better… more
Heitler Houstoun Architects
A co-op board reviews for four things: the building’s structure, its systems, its… more
Some of the architecture firms we work with
Our social media and LinkedIn services
LinkedIn posts in your voice
Content marketing for architects: posts that share what you and your firm know, written for the clients and partners you want.
What’s included
- Interviews that draw out your knowledge and opinions, turned into posts people want to read and answer
- Researched, written, designed and posted for you, once you approve each post
- Carousels and images made from your own projects
- Your profile and company page rewritten for the clients you want
Elora Hardy RDI
Founder & Director of IBUKU Studio
The most photographed building at Bambu Indah could never have come from an architecture studio… more
7,275 impressions
Guides and case studies
Answers to what your clients ask before they hire, such as what a site can hold or how long approvals take.
What’s included
- Site studies, cost and approval guides, and case studies
- Built from your projects, your team’s knowledge and our own market research
- Designed, published and shared in your posts and messages
- Newsletters and email follow-ups that keep you in touch until they have a project
Market research and LinkedIn outreach
We find the clients and partners planning projects like yours, and reach them from your account.
What’s included
- Research on who is planning projects and hiring architects in your sectors and regions
- A list of named accounts that fit your work, agreed with you
- A short report on each account: why it fits and how to approach it
- Connection requests and first messages from your account, in your voice
Account report
Hotel group planning new locations
- Why it fits
- Opening hotels in your region, the project type you design.
- How to approach
- Start with the head of development. Open with your last hotel.
- Who decides
- Head of developmentOperator
Conversations up to the first meeting
We answer every reply in your voice and follow up. You step in when someone wants to meet.
What’s included
- Replies and follow-ups from your account, in your voice
- Only real opportunities handed to you: people who want a call or a meeting
- A briefing before each call: who they are, what they build and what they have read
- A CRM pipeline and a regular review of what moved
Head of store development
Retail brand
Thanks for reacting to the rollout post. Are you opening new stores this year?
We are, in three states. Could we talk next week?
Call request handed to you, with a briefing
Clients hire the firms they already know
Most architects post for other architects, so the people who hire them rarely see their work. We put your projects in front of your clients and the people who refer them, so your firm is on their list before the next project comes up.
…your stuff getting put up everywhere… Who are you guys?
A developer to MEEKS + Partners, a multifamily firm in Houston, four months after we started their LinkedIn. The developer did not know the firm yet, but kept seeing its posts.How our LinkedIn service works
Conversations come first. Projects follow from the relationships they open.
A few weeks
Set-up
We interview you, research your market, agree the accounts you want and rewrite your profile.
Month one
Launch
Posts start, planned a month ahead and approved by you. Outreach starts with the first accounts on the list.
Ongoing
Conversations
We answer replies in your voice, follow up and brief you before every call. You take the meetings.
Month to month
Adapt
We track what your audience responds to and move the topics, formats and account list toward it.
Your part
- An interview call every two weeks or once a month, which we turn into your posts
- Approving each post before it goes out
- Taking the meetings we book
Doing it yourself or working with UNCOMMON
We run the posts and the relationships they are meant to start, with a team that knows how clients choose architects.
Your time each week
On your own
About 3 hours
45 minConnection requests30 minComments45 minReplies60 minWriting two posts
With UNCOMMON
About 35 minutes
20 minReviewing drafts15 minMonthly interview, one hour
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Posts in your voice
YouOn your own: You write themUNCOMMONWith UNCOMMON: Written from interviews with you
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A profile written for your clients
YouOn your own: When you find the timeUNCOMMONWith UNCOMMON: Rewritten in the first weeks
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Guides and case studies
YouOn your own: If you have the timeUNCOMMONWith UNCOMMON: Researched, designed and shared for you
-
Market research and named accounts
YouOn your own: You build the listUNCOMMONWith UNCOMMON: Researched with you, with a report on each account
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Outreach and replies
YouOn your own: You send and answer themUNCOMMONWith UNCOMMON: Run from your account, in your voice
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Pipeline and call briefings
YouOn your own: Your own notesUNCOMMONWith UNCOMMON: A CRM and a briefing before every call
LinkedIn results from firms we work with
All case studies
MEEKS + Partners · Multifamily, Houston
40
calls booked in twelve months
1national developer now bids on land using the firm’s site studies
Read the MEEKS + Partners case study“It’s more of an active approach versus a passive approach.”
Trevor Meeks, Partner, MEEKS + Partners
TECHNE · Architecture and development
21
qualified opportunities with commercial developers and brokers, in five months
Read the TECHNE case study“You’re speaking my language.”
Abhay Schweitzer, CEO, TECHNE Architecture & Development
Studio Couture · Custom homes, Marin County
4
project opportunities in the first six months, and 1 project won
“UNCOMMON was not the cheapest option I interviewed, but I see them as the most valuable. So far, I am a very happy customer.”
Scott Couture, Principal Architect, Studio Couture
Who we reach on each social media platform
Multifamily and mixed-use
Hires you
- Development managers
- VPs of development
Refers you
- Land brokers
- General contractors
LinkedIn. Developers and the people who refer them are both there.
Commercial and workplace
Hires you
- Owners
- Heads of real estate
Refers you
- Tenant-rep brokers
- Owner’s reps
LinkedIn. Brokers often introduce you to the project.
Retail and hospitality rollouts
Hires you
- Heads of store development
- Operators
Refers you
- Brand designers
- Landlord reps
LinkedIn. Brand teams look you up after the first email.
High-end residential
Hires you
- Homeowners
Refers you
- Builders
- Interior designers
- Residential brokers
Website and Instagram for homeowners. LinkedIn for the people who refer them.
Prefer to start on your own?
Our LinkedIn guide covers the profile, the posts and the conversations, with a 90-day plan.
Questions about social media for architects
Something we have not covered? Ask us on a call.
What are the best social media platforms for an architecture firm?
Your website first, then the platform your clients use to check you. Homeowners look at Instagram and your website. Developers, owners, corporate teams and brokers look at LinkedIn, usually before the first call. We would rather run two channels well than five now and then.
Is social media marketing worth it for an architecture firm?
It is when it reaches the people who hire you and starts conversations with them. The posts that do that are specific: on one partner’s account, posts that help a deal pencil averaged 2,432 impressions and market commentary averaged 112. So we write from your projects and what your firm knows, and we count conversations and meetings as well as reach.
How long until we see results?
Set-up takes a few weeks, and posts and outreach start in month one. MEEKS + Partners had 9 qualified calls with senior development leads at national firms in four months. Projects follow from those relationships, so we judge the first months on conversations.
How much of our time does this take?
An interview call every two weeks or once a month, which we turn into your posts, and a few minutes to approve each post before it goes out. With a monthly interview that comes to about 35 minutes a week. You never write from a blank page.
How often should we post?
Best practice is one post a week in the first month and two a week after that, planned a month ahead. One post about a real project decision does more than a week of general commentary. Our article on LinkedIn strategy for architects covers the basics.
We design homes. Is there any point in LinkedIn?
For homeowners, start with your website and Instagram, where they look at work. LinkedIn earns its place for the people who refer homeowners to you: builders, interior designers and residential brokers. On the first call we look at where your clients are and agree what we run for you.
Book a call with us
We’ll determine if there’s a fit to work together.
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