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A 90-day LinkedIn guide

How to build a LinkedIn presence as an architecture principal

From an audience of architects to the clients and referral partners who bring you projects.

    Inside the guide

    Three parts, from the right audience to client conversations

    1. Part 01

      Profile and network

      • A profile clients trust in ten seconds
      • Who to bring into your audience
      • Connection requests people accept
      Guide page: an annotated LinkedIn profile, from the photo and banner to the headline and the first lines of About
    2. Part 02

      Posts

      • What to post, from your own projects
      • A month of posts, planned ahead
      • First lines that make clients read on
      Guide page: two LinkedIn posts side by side, a common opening and a better one from a multifamily partner, with the first two lines marked
    3. Part 03

      Conversations

      • Replies to the right people in 15 minutes
      • A follow-up date for every conversation
      • What to check at day 90
      Guide page: LinkedIn notifications from a head of store development, a development manager and a residential builder, with same-day replies

    A real result from an UNCOMMON client

    Most firms’ LinkedIn audience is other architects. We changed who reads MEEKS + Partners.

    Where most firms start

    Other architects

    make up most of the people who react, follow and connect.

    MEEKS + Partners, four months in

    796

    target developers in a partner’s network, up from 243. Growth of 227% for a 50-person multifamily firm.

    “It’s all your stuff getting put up everywhere… Who are you guys?”
    A developer, writing to MEEKS + Partners four months inMEEKS + Partners

    Source: MEEKS + Partners case study and LinkedIn analytics.

    Get the 90-day LinkedIn guide

    24 pages on your profile and network, your posts, and the conversations they start.