Shortlisted
One idea on getting shortlisted, once a month.
How developers, owners and private clients choose design teams, and the moves that get a firm picked. Read in one coffee break.
For architecture firms, visibility is everything. Most referrals still come from personal networks, but if you want to grow strategically, you need to be where developers, investors, and decision-makers are already looking. That’s where LinkedIn comes in.
LinkedIn is more than just a social platform — it’s the largest professional network in the world and one of the most powerful tools for B2B lead generation in architecture. By optimizing your profile, sharing projects, and connecting with the right people, you can:
- Build authority by showcasing your work and expertise.
- Reach developers, real estate brokers, and partners directly.
- Create consistent visibility with your target audience.
- Generate qualified leads without waiting for referrals.
In an industry where trust and relationships drive projects, LinkedIn allows architects to start conversations with the right people at scale. With the right strategy, a single connection can lead to repeat projects that transform your firm’s growth.
Are you ready to transform your studio?
A 30-minute strategy call. We look at your market, your target clients and what is keeping you off shortlists.
Estéfano Oliveira is the founder of UNCOMMON Architects, a business development and marketing agency for architecture firms. Trained as an architect in Spain, he moved into marketing after seeing talented firms stay invisible to the clients they should be working with. Today he helps firms win the right projects, whether their clients are developers and commercial owners or private homeowners.
